Homework: to answer the following questions (from the lesson) on your blog for Monday

The Conventions of Real Media: MEDIA CONCEPTS

“the conventions of each genre shift, new genres and sub-genres emerge and others are 'discontinued' (Chandler)

a) Have you stuck closely to genre conventions in your production work?
b) Have you created a hybrid piece?
c) Have you used intertextual references?

'one could... argue that no set of necessary and sufficient conditions can mark off genres from other sorts of groupings in ways that all experts or ordinary film-goers would find acceptable' (Bordwell 1989, 147).

a) Do you think it is hard to agree on a set of ‘rules’ to follow when making a product?
b) How far have you followed any set of ‘rules’?
c) To what extent did you break ‘rules’?
d) Did you make any rules of your own?

Conventions give the producers a framework to work with- a set of guidelines (McQuail)

a) Was it helpful to work within a set of guidelines?
b) Did you feel more secure knowing what the guidelines were?
c) Were you happier breaking the conventions once you knew what they were?

“Sometimes, working within constraints produces the most interesting work” (Branston and Strafford)

a) Do you think you produced better work because you stuck to the conventions of the genre?
b) Would you have produced more creative work if you had not known what the guidelines were?

Conventions

Music Video Conventions

. The video will either be one of the following types or will be a hybrid of:
•- performance
•- narrative (lyrics)
•- a concept or idea
2.There will be some reference to the ‘notion of looking.’
3.There will be a relationship between music and visuals.
4.There will be close-ups of the artist and/or star image motifs.
5.There will be intertextual references within the video
6.The video will contain clear genre characteristics.

Homework
1.Complete planning sheets to show how you subverted/followed conventions with 7 points for AS and 7 for A2.
2.Complete the arrow in the middle: 3 points to explain how this shows progression.
3.Answer the question on your blog using examples from your planning sheets:

Conventions- should you always adhere to them or do they restrict creativity?

Homework - to complete 4 paragraphs using PEE in response to the question below:

“The post-production process can be the most important part of the filming process”.
How important has the post-production stage been in your foundation and advanced portfolios and how have your skills developed over these two years?

POINT – What editing tool / technique did you use? What did it suggest / connote / represent?

EVIDENCE – Specific evidence from your film (AS? A2?)

EXPLAIN – Have you progressed from AS to A2? How does this example show this progression? What did you experiment with? Take risks with? Were you more confident? Were you more adventurous?