1(a) Planning and Research

Planning and research

View more presentations from hgseveleigh.

Homework for Monday 14th March

•Present (using powerpoint) a summary of the ideas of 2 theorists on the area you have been allocated. Use your wider reading list to help you. Link your findings to thriller films and music videos.
• Audience
• Genre
• Narrative
• Representation
• Media language

Wider Reading List

Select one production. Evaluate it in relation to a media concept.

Audience
· Two Step Flow linear theory
· McQuail, Blumler and Brown: Uses and Gratifications theory vc Hypodermic Syringe
· Maslow’s hierarchy of needs
· Louis Althusser ‘interpellation’

Language
· Stuart Hall – Encoders and decoders
- Preferred readings: dominant/oppositional/negotiated / aberrant readings
· Ferdinand de Saussure – Semiotics (signifier and signified)

Representation
· ‘The Male Gaze’ and ‘Voyeurism (notion of looking)
· John Fiske ‘open and closed texts’
· Verisimilitude: the representation of reality (techniques)

Genre
· A set of relationships between institution , text and audience
· Ed Buscombe – Iconography
· Hybrids ‘structuring patterns’
· Tom Ryall
· Stephen Neale

Narrative
· Vladimir Propp (Russian folktales)
· Roland Bathes – 5 narrative codes
· Todorov
· Goodwin

REMEMBER: YOU ARE ABLE TO DESCRIBE HOW YOUR PRODUCTION DOES NOT RELATE TO THE CONCEPT AS WELL AS EXPLAIN HOW IT DOES

Question 1(b)

Question 1(b) requires you to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:
• Audience
• Genre
• Narrative
• Representation
• Media language

TYPICAL EXAM QUESTION
1 (b) “Media texts rely on cultural experiences in order for audiences to easily make sense of narratives”.
Explain how you used conventional and / or experimental narrative approaches in one of your production pieces. [25]