Creativity

Novel [new] associations which are useful” (Isaksen and Treffinger, 1993)

‘the ability to bring something new into existence’(Anthony Storr)

A process needed for problem solving…not a special gift enjoyed by a few but a common ability possessed by most people” (Jones, 1993)

Rule breaking/boundary testing

“The making of the new and the rearranging of the old” (Bentley, 1997)

Example of how to write about creativity in th exam:

For my DVD cover I used a montage of found images from magazines and newspapers. I decided to use these pre-existing (or old) materials as a comment on the way women are represented in the media. However, I created something new as I rearranged these images and bought them together, juxtaposing contrasting images of women. For example, the image of the typical ‘housewife’ is next to an image of a woman wearing a short skirt and low cut top who looks provocative. These are opposites and make a statement about the way women are presented as extremes in the media.

Homework: Write three paragraphs similar to the one above linking your own production work to the definitions of creativity and explaining in detail how you were specifically creative in the making of your thriller and your music video