Wider Reading List

Select one production. Evaluate it in relation to a media concept.

Audience
· Two Step Flow linear theory
· McQuail, Blumler and Brown: Uses and Gratifications theory vc Hypodermic Syringe
· Maslow’s hierarchy of needs
· Louis Althusser ‘interpellation’

Language
· Stuart Hall – Encoders and decoders
- Preferred readings: dominant/oppositional/negotiated / aberrant readings
· Ferdinand de Saussure – Semiotics (signifier and signified)

Representation
· ‘The Male Gaze’ and ‘Voyeurism (notion of looking)
· John Fiske ‘open and closed texts’
· Verisimilitude: the representation of reality (techniques)

Genre
· A set of relationships between institution , text and audience
· Ed Buscombe – Iconography
· Hybrids ‘structuring patterns’
· Tom Ryall
· Stephen Neale

Narrative
· Vladimir Propp (Russian folktales)
· Roland Bathes – 5 narrative codes
· Todorov
· Goodwin

REMEMBER: YOU ARE ABLE TO DESCRIBE HOW YOUR PRODUCTION DOES NOT RELATE TO THE CONCEPT AS WELL AS EXPLAIN HOW IT DOES